Activate your brand in Berlin’s premium fitness destination: NIKE x JR Bötzow Studio, fully re-imagined, just before the marathon. Step into an exclusive space where young, urban and ambitious fitness enthusiasts train, connect and live the marathon spirit. Combine immersive brand experiences with high-impact media reach and make your brand an integral part of their rebranded studio journey.

/ Full studio rebranding featuring artistic “performance”-driven themes in each room – transforming every space into a unique, immersive experience
/ NIKE pop-up gear shop with on-site customization, including personalized marathon t-shirt creation

/ Pre-marathon performance checks, including VO₂ max testing and professional gait analysis

/ Exclusive NIKE pre-marathon space for warm-up and preparation